They Ask You Answer by Marcus Sheridan

Author:Marcus Sheridan
Language: eng
Format: epub
ISBN: 9781119314516
Publisher: Wiley
Published: 2016-12-22T15:30:00+00:00

In my case, I wasn’t afraid my competitors would use the They Ask, You Answer principles; I was afraid they wouldn’t use them.

So I taught the entire swimming pool industry. I wanted to help these companies despite the fact that they were competing for some of my very own customers. As far as I was concerned, truth is truth, and it wasn’t mine to keep.

Furthermore, to me at least, it was just a matter of common sense. And in this case, common sense told me that giving people what they want, as honestly and transparently as possible, was the best way to do business, regardless of its supposed ramifications.

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